The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“84% of solo female travelers are feeling unsafe during their trips”
What It Means
Large majority of target market experiences the core problem your product could solve
Why It Matters
High percentage indicates significant market opportunity and validates product-market fit potential
When It's True
When building products for underserved markets with clear pain points
When It's Risky
If the statistic is outdated, from unreliable source, or doesn't translate to willingness to pay
How to Apply
Use in pitch decks to investors
Lead marketing copy with this stat
Validate through primary research
Size market opportunity
Example Scenario
“Travel safety startup uses this statistic in Series A pitch to show market size of 84% of growing solo female travel market”
Related Knowledge
Solo female travel increasing over time
More women traveling alone despite 84% feeling unsafe, creating demand for female-specific travel safety resources
Thousand People Framework
A market research and validation framework that focuses on identifying and deeply understanding exactly 1000 ideal customers before scaling, rather than trying to appeal to millions of potential users from the start.
vitamin or painkiller vitamin don't want to be painkiller really need
Products solving urgent, desperate problems (painkillers) succeed better than nice-to-have improvements (vitamins)