The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“I'm not talking about 10% 20%. I'm talking about 30 to 50%”
What It Means
Offer significantly higher affiliate rates than industry standard to attract and motivate creator partners
Why It Matters
Higher rates can differentiate your program and drive more aggressive promotion from partners
When It's True
When customer lifetime value supports high commissions and you need rapid growth
When It's Risky
If unit economics don't support high rates or if quality control becomes difficult
How to Apply
Calculate LTV to ensure sustainability
Start high for early partners
Create tiered rates based on performance
Offer lifetime commissions
Example Scenario
“SaaS with $50/month LTV offers 40% lifetime commissions to early creator partners, paying $20/month per customer they bring”
Related Knowledge
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98% of people are going to use them for free and you're going to make all your money on the 2% who d
Freemium model where majority of users drive viral growth while small percentage generates revenue