The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“Everyone says they're all in, but then they're not.”
What It Means
Most people claim to be fully committed to their goals but avoid the uncomfortable actions that true commitment requires
Why It Matters
Genuine all-in commitment is rare and therefore provides competitive advantage when deployed authentically
When It's True
When people hold back effort to protect their ego from potential failure, or avoid 'shameless' promotion of their work
When It's Risky
When all-in commitment leads to unhealthy obsession, burnout, or neglect of other important life areas
How to Apply
Identify where you're holding back effort to protect your ego
Be willing to do uncomfortable promotion or outreach for things you believe in
Choose very few things to truly go all-in on rather than many partial commitments
Example Scenario
“Author claims to be all-in on book launch but won't text personal contacts or do 'shameless' self-promotion because it feels uncomfortable. Realizes they're protecting ego more than promoting book, shifts to genuine all-in approach, sees dramatically better results.”