The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“This is the real like arbitrage that's here”
What It Means
There's a significant cost advantage available to brands who understand creator economics vs traditional advertising
Why It Matters
Identifies a temporary market inefficiency that early movers can exploit for competitive advantage
When It's True
When creator supply exceeds brand demand and platforms prioritize engagement over follower count
When It's Risky
As more brands adopt this strategy, pricing arbitrage will diminish over time
How to Apply
Calculate CPM for creator content vs paid advertising
Build creator networks before competition increases prices
Focus on volume and learning rather than individual creator perfection
Example Scenario
“A brand achieves $2 CPM through creator network vs $6 CPM on Facebook, using the cost savings to scale faster than competitors”
Related Knowledge
this is a massive arbitrage. And nobody's really talking about it
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