The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“capture attention, maintain attention, reward attention”
What It Means
Three-stage framework for successful short-form content
Why It Matters
Provides systematic approach to content that algorithms and audiences reward
When It's True
For short-form content on algorithmic platforms where attention is scarce
When It's Risky
May create manipulative content if reward stage lacks genuine value
How to Apply
Start every video with strong hook in first 2 seconds
Use conflict-context dance to maintain engagement
Deliver educational or inspirational payoff to trigger positive signals
Example Scenario
“Tech education video opens with trending announcement (capture), creates urgency about understanding it (maintain), then demonstrates practical usage (reward)”
Related Knowledge
Greg's 50K MRR App Framework
A 5-point criteria system for identifying mobile app ideas with $50K+ monthly revenue potential by targeting groups that
Capture-Maintain-Reward Attention Framework
A three-stage framework for short-form video success: capture attention in first 2 seconds, maintain it through conflict
Build a profitable niche mobile app using proven frameworks and targeting strategies
$10K+ monthly recurring revenue within 6 months through focused niche targeting and simple app execution
Stakes-Accuracy Correlation Model
Users' willingness to pay for accuracy increases exponentially with the financial, social, or time stakes involved in ge
Content as Slot Machine Psychology
Design content using the same psychological triggers as slot machines - unpredictable rewards, sensory stimulation, and
Embrace Technological Speed or Become Irrelevant
The pace of AI advancement requires immediate adoption and experimentation; hesitation or skepticism leads to being left