The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
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Social Media
Problem-First Organic Posting
Why It Works
Creates genuine connection by sharing relatable problems before revealing solutions, building trust and interest
Prerequisites
Active social media presenceAuthentic engagement with community
How to Execute
1
Post about personal struggle with the problem your app solves
2
Engage authentically with responses and build relationships
3
DM interested respondents with beta testing opportunities
4
Share building journey to create investment from audience
When It Fails
When posts feel like advertisements rather than genuine sharing, or when you don't follow up personally with interested users
Real Example
“Tweet: 'Been super obsessed with wellness lately, but can't think of any habits to implement. Anyone else have this challenge? thinking of building an app around this'”