The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Back to Tactics
Building in Public
Daily documentation of building process with transparency about struggles and progress
Why It Works
Creates accountability, attracts early users, builds personal brand, generates organic reach through authentic storytelling
Prerequisites
Comfort with public vulnerabilityConsistent building activity to documentSocial media presence or willingness to build one
How to Execute
1
Share daily progress updates with specific details
2
Include both wins and struggles for authenticity
3
Engage with community feedback and questions
4
Document metrics and learning openly
5
Use video content for higher engagement
When It Fails
When sharing becomes more important than building, when only sharing wins without struggles, when audience isn't aligned with product target market
Real Example
“Namesh posted daily videos documenting hackathon journey including doubts about quitting, creating community support that kept him motivated to continue.”