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App Store Optimization (ASO)
Naming apps with searchable descriptive terms rather than branded names
Why It Works
Users searching app stores use functional terms rather than brand names, making descriptive names more discoverable
Prerequisites
Understanding of target user search behaviorCompetitive keyword analysisSimple app positioning
How to Execute
1
Research common search terms in target niche
2
Choose name that includes primary search keyword
3
Optimize app description for secondary keywords
4
Test different names for search ranking performance
When It Fails
When search terms are too competitive, when functionality isn't clear from name, or when brand recognition becomes more important than discovery
Real Example
“'Logo Maker' ranks higher for logo creation searches than branded alternatives, driving organic downloads”