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The Startup Ideas Podcast

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Calendar-based content

Using personal calendar data as content inspiration and social proof

Why It Works

Provides concrete examples instead of abstract advice. Creates authenticity and relatability. Shows real behavior patterns rather than aspirational content.

Prerequisites

Willingness to share some personal informationInteresting or relatable calendar activitiesAbility to extract broader insights from specific experiences

How to Execute

1

Screenshot interesting calendar patterns (with privacy considerations)

2

Share insights from calendar review exercises

3

Create before/after calendar comparisons showing improvements

4

Use calendar data to validate broader productivity or life advice

When It Fails

When calendar activities are boring or unrelatable. When privacy concerns limit authentic sharing. When insights are too personal or specific to generalize.

Real Example

Productivity creator shows their January calendar full of scattered meetings, then December calendar with focused blocks. Uses this as proof point for focus framework they're teaching.