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Create pilot programs with veterinarians to recommend products for specific conditions
Why It Works
Pet owners trust veterinarian recommendations highly, especially for health-related products, creating strong conversion rates and customer loyalty.
Prerequisites
How to Execute
Identify vets who treat senior dogs or specific conditions
Provide free samples for vet evaluation
Create educational materials about product benefits
Offer special pricing for vet-recommended purchases
Track referral success and expand with successful partners
When It Fails
When products don't deliver on health claims, when vets feel pressured to recommend products, or when pricing is too high for typical pet owner budgets.
Real Example
“A senior dog orthopedic bed company partners with veterinarians who treat hip dysplasia, providing sample beds for in-office evaluation and special discount codes for patient recommendations.”