The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Manual DM recruitment via platform-native messaging
Why It Works
Most creators are undermonetized and responsive to direct, professional opportunities that offer consistent income
Prerequisites
How to Execute
Spend 2 weeks scrolling your niche to identify recurring creators
Screenshot creators with engagement but low follower counts
Send personalized DMs mentioning specific recent content
Offer specific monthly retainer rather than vague partnership
When It Fails
Generic mass messages, unclear compensation, or targeting creators outside your niche
Real Example
“Meditation app founder scrolls #meditation TikToks, finds creator with 500 followers getting 10K views, DMs: 'Love your morning routine video from Tuesday. We're a meditation app paying $900/month for daily content. Interested?'”