The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Back to Tactics
Direct Location Presence
Position service at point of need when customers are experiencing the problem
Why It Works
Eliminates customer effort to seek solution, captures immediate need state
Prerequisites
Understanding customer journeyAccess to relevant locationsPortable service capability
How to Execute
1
Map customer locations and timing
2
Develop portable service offering
3
Negotiate location access
4
Test timing and positioning
When It Fails
When location access is restricted or customer timing is unpredictable
Real Example
“Mobile bike wash positioned at trail heads immediately after rides when bikes are dirtiest and customers are most aware of problem”