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Facebook Ads
Direct-to-product-page traffic with attorney distrust messaging
Why It Works
Facebook's detailed targeting allows reaching people going through life changes, emotional states drive impulse purchases
Prerequisites
Facebook Ads account with spending historyConversion-optimized product pageFacebook pixel installed and firingAd creative testing capability
How to Execute
1
Create multiple ad creatives using templates
2
Target relationship status changes and legal interests
3
Start with $50-100 daily budgets
4
Use CBO (Campaign Budget Optimization)
5
Test price points with different campaigns
When It Fails
When ad account gets restricted, audience becomes oversaturated, or iOS updates limit targeting
Real Example
“Samuel runs static image ads with headlines like 'Stuff your lawyer won't tell you' targeting divorced demographics, achieving 3-5% conversion rates”