The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Back to Tactics
LinkedIn DMs
Personalized outreach with AI agent offer
Why It Works
Direct, personal approach cuts through noise and demonstrates the product being sold
Prerequisites
LinkedIn account with good standingClear value propositionPersonalization research
How to Execute
1
Research prospect's background and recent posts
2
Craft message highlighting specific relevance to their situation
3
Include concrete example of how AI agents help their type of business
4
Offer specific next step (demo, call, case study)
When It Fails
When messages are generic, overly salesy, or don't show clear understanding of prospect's needs
Real Example
“AI agent builder reaches out to startup CTOs mentioning their recent hiring posts and offering to automate their recruitment process”