The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Back to Tactics
Industry Software Partnerships
Partner with existing vertical software providers to offer voice AI as an add-on
Why It Works
Leverages existing customer relationships and trust, provides immediate distribution scale
Prerequisites
Working product with API integrationUnderstanding of partner's customer baseRevenue sharing model
How to Execute
1
Identify top 3 software providers in target industry
2
Build integration with their platform
3
Propose revenue-sharing partnership
4
Co-market to their customer base
When It Fails
When the software partner sees you as competitive threat or when integration is too complex
Real Example
“Partner with Dentrix to offer AI appointment booking as a native feature within their dental practice management software”