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Layer digital campaigns with physical touchpoints for maximum reach and engagement
Why It Works
Physical mail cuts through digital noise and creates memorable moments that increase event attendance and engagement
Prerequisites
How to Execute
Collect physical addresses during digital registration
Send postcards or letters 5-7 days before event
Include QR codes linking back to digital channels
Follow up with SMS and email reminders
Track attendance differences between mail and digital-only recipients
When It Fails
When physical mail timing is off, when audience finds it intrusive, or when cost doesn't justify the attendance lift
Real Example
“Online summit sends branded postcards to all 5000 registrants one week before the event, resulting in 15% higher attendance rate and $50K additional revenue from increased participation.”