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TikTok
Problem-specific search targeting
Why It Works
People use TikTok as a search engine for solutions, and specific targeting converts better than broad messaging
Prerequisites
Understanding of target demographic's search behaviorAbility to create engaging video contentProduct that solves a specific, searchable problem
How to Execute
1
Identify specific problem/demographic combinations
2
Create content addressing the exact search terms
3
Use TikTok's targeting to reach the specific demographic
4
Include clear call-to-action in the moment of problem awareness
When It Fails
When problem isn't something people search for, when targeting is too broad, or when content doesn't match search intent
Real Example
“Target 'back pain tall people' searches with video content about height-specific back issues, leading to app download”