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Before/After Content Marketing
Create dramatic comparison videos showing basic AI results vs professional workflow results
Why It Works
Visual proof of value is immediately compelling and shareable, especially when showing dramatic quality improvements
Prerequisites
Access to both basic and advanced AI toolsVideo creation capabilityTarget audience social media presence
How to Execute
1
Create same content using basic AI tool and professional workflow
2
Present side-by-side comparison with clear quality differences
3
Show time and cost savings in the comparison
4
Post on platforms where target audience consumes content
5
Include clear call-to-action for trying the workflow
When It Fails
When the quality difference isn't dramatic enough or when comparing to professional human work rather than basic AI
Real Example
“Show thumbnail created with basic Midjourney prompt vs Mr. Beast-optimized workflow result, highlighting CTR optimization features”