GraphedMinds
The Startup Ideas Podcast

The Startup Ideas Podcast

The best businesses are built at the intersection of emerging technology, community, and real human needs.

Back to Tactics
Social Media Proof

Build and share personal software publicly as distribution magnets

Why It Works

Demonstrates capability while providing value, creates viral potential through utility, establishes expertise and trustworthiness through concrete examples

Prerequisites

Ability to build functional software quicklyActive presence on developer/entrepreneur social mediaUnderstanding of target audience problems

How to Execute

1

Build useful tools for specific problems

2

Share creation process and results publicly

3

Make tools freely available with attribution

4

Document business impact or user adoption

5

Use success as case study for paid work

When It Fails

When tools are too generic, creation process isn't interesting, or there's no clear path from free tool to paid services

Real Example

Developer builds custom image generation tool using new AI model, shares development process and results on Twitter, tool goes viral, leads to consulting requests for similar custom applications from businesses