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Local SEO
Target long-tail local keywords that big companies ignore
Why It Works
Large media companies can't profitably target hyper-local searches, leaving opportunity for small operators to rank highly
Prerequisites
City + service keyword researchBasic understanding of SEOConsistent content creation capability
How to Execute
1
Research '[city] + [niche service]' keywords with low competition
2
Create service pages and location-specific content
3
Use AI to generate content addressing local pain points
4
Build local backlinks through community engagement
When It Fails
When targeting overly broad keywords or competing with established local directories
Real Example
“Rank #1 for 'Nashville custom closet organization' by creating content that addresses specific complaints found in local competitors' reviews”