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TikTok Organic
One channel, three content formats per week strategy
Why It Works
Allows deep platform knowledge, builds audience trust through consistency, enables format optimization over time
Prerequisites
Understanding of target audience's TikTok consumptionAbility to create consistent contentClear value proposition for your app
How to Execute
1
Choose single platform (TikTok or Instagram)
2
Identify three content formats that resonate with your audience
3
Post consistently with same formats each week
4
Analyze performance and double down on what works
When It Fails
When content doesn't align with app's value proposition, inconsistent posting, or targeting wrong audience segments
Real Example
“Sleep tracking app creates: 1) Sleep optimization tips, 2) Morning routine vlogs, 3) Sleep data analysis videos - all driving to app download”