The Startup Ideas Podcast
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Most businesses are leaving 50%+ revenue on the table by sending too few promotional emails during campaigns.
The Reasoning
Each additional email reaches people who missed previous emails or weren't ready to buy earlier, while unsubscribes are typically 1-2% per email versus potential 20-50% revenue increases.
What Needs to Be True
- Audience must be genuinely interested in the product category
- Emails must provide value, not just repeat the same pitch
- Business must be willing to accept higher unsubscribe rates
Counterargument
Too many emails damage brand reputation and long-term relationship with subscribers, leading to lower lifetime value.
What Would Change This View
Data showing that high email frequency significantly reduces customer lifetime value or referral rates in specific industries.
Implications for Builders
Test increasing email frequency during campaigns by 50-100%
Monitor unsubscribe rates but focus more on revenue per subscriber
Create email sequences that provide value while promoting
Segment audiences based on engagement to customize frequency
Example Application
“A SaaS company normally sends 3 emails for feature launches increases to 6 emails and sees 40% more trial signups while unsubscribe rate only increases from 1.2% to 2.1%.”