The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Games will become the dominant content format for brand marketing because they're inherently shareable and engagement-driven
The Reasoning
Games create active rather than passive consumption, leading to higher retention and sharing rates compared to traditional content formats
What Needs to Be True
- Game creation becomes trivially easy through AI
- Social platforms continue prioritizing interactive content
- Brands recognize games as legitimate marketing channels
Counterargument
Games may be seen as frivolous or inappropriate for serious brands, and may not convert to actual purchases
What Would Change This View
Data showing games have lower conversion rates than traditional content, or social platforms deprioritizing game content
Implications for Builders
Start building game generation tools for marketers now
Focus on analytics proving game marketing ROI
Develop brand-safe game templates and mechanics
Example Application
“A B2B software company creates a 'data security challenge' game that goes viral in the tech community, generating more qualified leads than their traditional white paper campaigns”