The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Anyone can build a seven-figure internet business by productizing their expertise within 24 months
The Reasoning
AI tools lower technical barriers while content distribution platforms provide direct audience access, enabling subject matter experts to package knowledge into scalable products without traditional business infrastructure
What Needs to Be True
- Individual has some specialized knowledge or skill
- They can learn content creation and basic marketing
- AI tools continue improving accessibility and affordability
- Audience exists willing to pay for packaged expertise
Counterargument
Seven-figure businesses require significant market size, competitive differentiation, and business skills that most people lack regardless of AI assistance
What Would Change This View
Evidence that AI tool usage is becoming commoditized quickly, making individual expertise less valuable, or market saturation in knowledge-based products
Implications for Builders
Identify unique expertise or perspective you can package
Start building audience through content before creating products
Use AI to scale content production and product development
Focus on specific niches rather than broad expertise
Example Application
“Software engineer with 5 years experience creates educational content about AI implementation, uses AI to scale video production, builds course and consulting business serving other developers”
Related Knowledge
There will never be another wealth creation event like AI
AI represents unprecedented opportunity for individual wealth creation
AI represents the greatest wealth creation event in history, possibly only exceeded by future humano
AI democratizes previously expensive capabilities (content creation, software development, analysis) while creating enti
AI tools democratizing high-quality content creation
Previously expensive and time-consuming video production elements (custom visuals, sound design, motion graphics) becomi
Cart Saver
Shopify stores lose 70% of carts to abandonment, and generic email recovery campaigns have low engagement rates