The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
SEO is not dead and remains a crucial distribution channel for MicroSaaS, despite claims otherwise
The Reasoning
Good SEO ranks well in traditional search and new AI search tools like ChatGPT and Perplexity, creating compound growth for niche tools
What Needs to Be True
- Quality content and domain authority still matter to search algorithms
- AI search tools continue to reference well-ranking traditional content
- Long-tail keywords remain less competitive for niche tools
- Local/specific search queries maintain commercial intent
Counterargument
AI tools are replacing Google search, making traditional SEO irrelevant as users go directly to ChatGPT/Claude for answers
What Would Change This View
If AI tools stop referencing web content entirely and generate all answers from training data, or if voice search completely replaces text search
Implications for Builders
Continue investing in content marketing and domain authority
Focus on long-tail, specific keywords related to your niche
Create content that ranks well in both traditional and AI search
Don't abandon SEO strategy despite AI search growth
Example Application
“PermitSync targeting 'San Francisco permit help' will rank well in Google and get referenced by ChatGPT when users ask about SF permits, creating dual-channel traffic”
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