The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
People who master Sora 2 prompting in 2025 will have the power of Hollywood production in their hands and gain massive competitive advantages.
The Reasoning
Historical pattern shows early platform adopters gain disproportionate advantages. As AI video tools democratize high-quality video production, prompt engineering becomes the new scarce skill that determines content quality and viral success.
What Needs to Be True
- Sora 2 and similar tools continue improving in quality and accessibility
- Video content remains dominant in digital marketing and audience building
- Prompt optimization remains a learnable skill rather than automated
- Platform algorithms continue favoring video content
Counterargument
AI video tools may quickly automate prompt optimization, making manual prompt engineering obsolete. Traditional video production skills might remain more valuable than AI prompting.
What Would Change This View
If AI video tools build sophisticated prompt optimization into their interfaces, or if traditional video content significantly outperforms AI-generated content in engagement metrics.
Implications for Builders
Invest time now in learning AI video prompting while competition is low
Build video-first content strategies using AI tools
Consider creating tools and services for other AI video adopters
Use AI video mastery as a distribution wedge for other products
Example Application
“A startup founder spends 2 hours learning Sora 2 prompting, then creates daily video content that builds 50K followers in 3 months, while competitors spend months trying to figure out traditional video production.”