The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
AI-powered video advertisement creation
Timeframe: 12-24 months for mainstream adoption
What's Changing
Transition from human-created video ads to AI-generated avatars, voices, and scripts for social media advertising
Driving Forces
Hey Gen and 11 Labs making realistic AI avatars/voices accessible
Rising costs of traditional video production
Need for rapid creative testing and iteration
Social media algorithm preference for video content
Winners
- AI avatar and voice generation platforms
- Video editing software with AI features
- Performance marketers who adopt early
- Small businesses who couldn't afford video production before
Losers
- Traditional video production agencies
- Voice actors for commercial work
- Stock video companies
- Marketers stuck with static image ads
How to Position Yourself
Offer AI video creation as a service to local businesses
Build tools that automate the AI video creation workflow
Create AI video ad agencies focused on specific verticals
Develop better AI avatar/voice technology
Early Signals to Watch
Example Implementation
“SaaS company uses Hey Gen avatars with 11 Labs voices to create 40 different ad variations monthly, testing hooks and pain points, achieving 3x higher conversion rates than static ads while reducing production costs 90%”