The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Building in Public Becoming Standard Practice
Timeframe: Already mainstream in indie hacker community, expanding to traditional startups over next 1-2 years
What's Changing
Entrepreneurs are increasingly sharing their entire building process publicly, including struggles, metrics, and daily progress, moving away from stealth mode development
Driving Forces
Social media algorithms rewarding authentic, process-focused content
Community accountability proving more effective than private goal-setting
Success stories of transparent founders building audiences pre-launch
Reduced stigma around failure and struggle sharing
Winners
- Solo founders who need external accountability
- Creators who can turn building process into content
- Platforms supporting transparent development workflows
- Communities that provide support and feedback
Losers
- Stealth startups that rely on secrecy for competitive advantage
- Founders uncomfortable with public vulnerability
- Traditional PR approaches focused on polished announcements
- Companies in highly regulated or competitive spaces
How to Position Yourself
Share both wins and struggles for authenticity
Use building in public as customer development tool
Create systematic documentation process
Engage genuinely with community feedback
Early Signals to Watch
Example Implementation
“Hackathon participants like Namesh documented every single day of building, sharing doubts about quitting and daily progress, creating accountability that kept them building and attracted community support.”