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Platform Strategy

Cyclical platform adoption windows create startup advantages

Timeframe: 6-18 month windows for each new platform or major feature

What's Changing

New platforms and features create temporary windows where early adopters gain disproportionate advantages before competition increases.

Driving Forces

Continuous platform evolution and new feature releases

Algorithm preferences for new content formats

User attention shifting to new platforms and features

Network effects rewarding early high-quality content

Winners

  • Creators who identify and master new platforms early
  • Businesses that can quickly adapt to new content formats
  • Tools and services that help others succeed on new platforms

Losers

  • Late adopters who miss the early opportunity window
  • Businesses stuck on declining platforms
  • Creators who can't adapt to new formats and algorithms

How to Position Yourself

1

Monitor new platform launches and feature releases closely

2

Develop rapid content adaptation capabilities

3

Build audiences on emerging platforms before they get crowded

4

Create tools and services for other early adopters

Early Signals to Watch

New platform beta launches or major feature announcementsAlgorithm changes favoring new content typesViral success stories on new platformsInvestment flowing into new platform ecosystems

Example Implementation

Just as early YouTube users (2006-2012) and Instagram users (2012-2019) built massive audiences with less competition, early Sora 2 adopters can build video audiences now before the space gets crowded.

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