My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Starting with marketing channel, not product idea
Evidence
Businesses fail on customer acquisition, not product quality
Implication
Design products around proven distribution channels
Counter Belief
Great products find their own market
Example Application
Choose business ideas based on what will go viral on TikTok rather than what solves the biggest problem
Related Knowledge
Start Retail, Scale Wholesale
Begin with higher-cost retail purchasing to prove demand quickly, then transition to wholesale pricing once model is val
Dubai Trend Forecasting
A method for predicting trends that will reach Western markets by observing what's popular in Dubai 1-3 years early
Mimetic Desire Business Model
Building businesses around visible status displays that create peer pressure for neighbors to adopt the same service
Viral-First Product Development
Designing products primarily based on their viral content potential rather than traditional market research
Launch a seasonal porch decoration business
$500-1500 per job, 1300-2000 orders per year, $1-2M annual revenue with 40-50% net margins
Pivot existing contractor business to sport court installation
$50-60k revenue per job with 50% margins, competing against saturated pool market with new category