My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
B2B influencer marketing works as well as consumer influencer marketing
Evidence
Sean's audience drove 50%+ of Shepherd's leads, HubSpot paid $20M+ for Hustle audience access, business audiences trust hosts' recommendations
Implication
Business influencers can command similar premiums and drive similar results as consumer influencers in their respective markets
Counter Belief
B2B audiences are more rational and less influenced by personality-driven recommendations
Example Application
Business tool companies should treat podcast hosts and newsletter writers like Kim Kardashian equivalents for their specific audience segments
Related Knowledge
Farm vs Market Price Mental Model
When you own a cash-flowing business, ignore daily market price fluctuations and focus on the underlying business fundamentals, like a farmer would ignore random offers for their productive farm.
Airport Business Model for Social Networks
Social networks function like airports - they control a captive audience that congregates predictably, allowing you to sell them diverse products and services beyond the core offering.
Audience-Accelerated Business Acquisition
Investment strategy where you buy existing profitable businesses and use your audience/influence to dramatically accelerate their growth rather than starting from scratch.
Influencer-Business Synergy Multiplier
Strategic combination where a mediocre-to-good business paired with the right influencer creates exponentially greater value than the sum of parts.
CEO Management Error Classification
Framework for determining when to intervene with hired CEOs by classifying potential errors as either fatal (business-ending) or non-fatal (learning opportunities).
Scale local service business from $13M to $140M revenue
10x revenue growth while maintaining service quality and building systematic training programs