My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Consumers buy products they have to buy and want products they want to buy - the goal is to turn 'have to' into 'want to'

Method transformed cleaning products from hidden necessities into displayed objects of desire through design and positioning

Focus on emotional and aesthetic dimensions of functional products rather than just improving function

Consumers primarily make rational decisions based on price and functionality

Olly vitamins turned functional health supplements into lifestyle accessories through gummy format and benefit-focused branding

Altruism-Narcissism Intersection

Successful consumer products must satisfy both selfish desires (narcissism) and moral/social good (altruism) to create s

Energy Flow as Business Signal

The amount of personal energy a business opportunity gives you versus drains from you serves as a reliable indicator of

Cultural Shift Detection Framework

A systematic approach to finding business opportunities by identifying cultural shifts or macro trends that have impacte

Creative Tension Framework

A method for creating compelling products by bringing together two disparate or opposing concepts to generate creative t

One Change Rule

A principle that limits innovation to changing only one major element of an existing product or service to maximize prob

Familiar-Novel Intersection Framework

A framework for positioning products at the optimal intersection between familiar (easy to understand) and novel (differ