My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Audiences are massively underpriced relative to their value creation potential

Examples like Joe Rogan/Onnit, Prime energy drink success, Tiny's creator partnerships

Huge opportunity to partner with content creators on equity-based businesses

Creator businesses are risky because they depend on individual personalities

Prioritize business partnerships with creators over traditional marketing spend

Pre-Fall vs Post-Fall Assessment

People are either pre-fall (haven't been truly humbled by life) or post-fall (have experienced deep adversity that funda

Special Situations Opportunity Recognition

Look for situations where different parties want different outcomes, creating opportunities to restructure deals so ever

Audience Co-Founder Framework

Partner with content creators who have audiences by building or buying the perfect business for their audience, giving t

Regulatory Compliance Arbitrage

Build businesses around government-mandated compliance requirements where non-compliance leads to jail time or massive f

The Boy vs The Guy Framework

Young ambitious person works directly for successful entrepreneur for 2-3 years as protégé/chief of staff, getting mento

Launch a business using content creator's audience as unfair distribution advantage

Nine-figure exit where creator makes more from equity than they ever made from sponsorships