My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Content-First Market Validation
Using content creation to validate demand for products before manufacturing or sourcing them, by showcasing products in content and measuring audience response.
How It Works
Every piece of content becomes a search query for validating demand. When audience repeatedly asks about products shown in content, it signals validated demand before investment.
Components
Feature potential products naturally in your content
Track audience questions and requests about specific items
Create simple landing pages or pre-orders for high-demand items
Source small quantities based on validation signals
Scale production based on actual sales data
When to Use
When you have an engaged audience and want to test product ideas with minimal upfront investment. Best for physical products that can be showcased in content.
When Not to Use
For software products, services, or when you need immediate revenue. Not suitable for products that can't be demonstrated visually.
Anti-Patterns to Avoid
Example
“Kevin featured metal raised garden beds in his content, got constant questions about where to buy them, then sourced containers from Australia based on validated demand.”
Related Knowledge
Transform a personal hobby into a scalable business
A sustainable business generating significant revenue from serving others in your hobby niche, with potential for acquis
Launch a physical product using existing content audience
Product sells out initial inventory within days/weeks and creates sustainable revenue stream from existing audience
diy-fulfillment-disaster
media-only-monetization
Offer-Fulfillment Separation
A business strategy that separates creating an irresistible offer from delivering the product, focusing first on making the offer so compelling people feel stupid for saying no.
Media as Top-of-Funnel Commerce Model
Building a media business (blog, YouTube, social) primarily to create audience and trust, then monetizing through higher-margin product sales rather than traditional advertising.