My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
All Content is Marketing Framework
Strategy where content creation and marketing become indistinguishable - every piece of content serves both audience value and business growth simultaneously
How It Works
Build audience trust through valuable free content over extended period, then monetize through products that align with demonstrated expertise
Components
Choose expertise area you can demonstrate results in
Create consistent valuable content showing your process/results
Build undeniable proof through documented transformation
Accumulate audience who trusts your methods
Launch products that directly relate to demonstrated expertise
When to Use
When building personal brand, launching products in competitive markets, or when you have expertise to demonstrate over time
When Not to Use
When you need immediate revenue, lack expertise to demonstrate, or in markets where trust isn't a key differentiator
Anti-Patterns to Avoid
Example
“Brian Johnson spent 2+ years documenting longevity experiments, built following, then launched $330/month protocol generating $20M ARR day one”
Related Knowledge
Discover and validate business ideas through direct customer research
Identified pain point with paying customers willing to pay premium for better solution
Capture early value from new platform launches
First-mover advantage on new platform with significant user adoption before competition increases
platform_dependence_risk
Aha Moment Marketing Framework
A product development approach that starts with identifying a single impressive AI-powered experience that can drive vir
Bottom-Up Brand Building Framework
A brand building approach that starts with direct individual customer interactions and grassroots engagement rather than
Content-First Brand Building Framework
A brand building approach that prioritizes storytelling and content creation over traditional advertising to achieve cheaper customer acquisition and authentic engagement.