My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Alternative Investments Media Company
For: High-net-worth individuals investing in alternatives
The Problem
Alternative investments (real estate, private equity, venture) are growing but remain opaque and hard to understand for individual investors
The Solution
Media company providing clear analysis, deal breakdowns, and investment education specifically for alternative assets
Why Now?
Alternatives becoming larger portion of portfolios, but complexity and opacity create information gaps
Build MVP in 7 Days
Create weekly newsletter analyzing one alternative investment deal
Interview 10 family office managers about information needs
Partner with one alternative platform for deal flow
Price premium subscription at $2000/year
Test content with 50 high-net-worth beta users
How to Validate
Revenue Model
Premium subscriptions $2000-5000/year + high-CPM advertising from alternative investment platforms
Competitive Moat
Deep industry relationships, proprietary deal flow analysis, community of sophisticated investors
Risks to Consider
Related Knowledge
Newsletter Economics Deterioration
Value per newsletter subscriber has significantly declined due to market saturation and increased competition for attent
Viral blog content: Write contrarian blog posts that generate 500K-1M monthly visitors to convert to
Viral content creates massive top-of-funnel awareness and demonstrates writing quality to potential subscribers
IQ Arbitrage Strategy
Moving talented people from highly competitive, intellectually demanding industries into underoptimized industries where
Content-First Newsletter Economics
Building newsletter businesses by obsessing over content quality first, then layering on growth and monetization rather
Launch and scale a newsletter to 7-figure revenue
100K+ engaged subscribers generating $18+ annual revenue per subscriber through advertising and products
Standard Setting Through Allowance
The quality standard of any business becomes whatever level of work the leadership allows to pass without correction or