Widespread College Enrollment Decline

Two-thirds of university CFOs are deeply concerned about declining enrollment, with many colleges struggling to fill seats and facing financial pressure.

Sprouted Foods Going Mainstream

Sprouted products grew 34% year-over-year in retail velocity, indicating mainstream consumer acceptance of sprouted grains, nuts, and seeds.

College Network Expansion: Underground student organization spreading between universities

Students trust peers more than official channels, creates exclusivity and FOMO, leverages existing social networks

Retail Chain Ladder: Start with small regional chains, prove success, use data to access larger reta

Reduces risk for larger retailers, provides proof points and case studies, builds experience with retail operations

Summer Melt Prevention Framework

A systematic approach to preventing prospective students from withdrawing their college enrollment commitment at the last minute, typically during summer before freshman year.

Content-First Brand Building Framework

A brand building approach that prioritizes storytelling and content creation over traditional advertising to achieve cheaper customer acquisition and authentic engagement.