My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Blockchain Farm-to-Table Tracking Platform
For: Farmers wanting premium pricing, consumers wanting food transparency, retailers needing traceability
The Problem
Consumers want to know exactly how their food was produced, but current systems don't provide real transparency. Food safety incidents require expensive recalls due to poor traceability
The Solution
Blockchain platform tracking every input (fertilizer, pesticides, feed) and process from farm to table, with RFID tags on livestock showing actual movement and living conditions
Why Now?
Consumer demand for transparency increasing, technology costs decreasing, regulatory pressure for traceability, premium pricing available for verified products
Build MVP in 7 Days
Create simple web app for single farm to log inputs
Test RFID tags on 10 cattle with basic tracking
Design consumer-facing interface to view farm data
Validate with 3 direct-to-consumer farmers
How to Validate
Revenue Model
SaaS fees for farmers, transaction fees for supply chain participants, premium from retailers for verified products
Competitive Moat
Network effects as more participants join, data accumulated over time, integrations with existing farm management systems
Risks to Consider
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Value vs Uniqueness Business Matrix
A 2x2 matrix plotting business opportunities on axes of total value (y-axis) and uniqueness (x-axis) to determine strate
Light User vs Heavy User Funnel Strategy
Strategic positioning framework where businesses deliberately avoid heavy users who demand low margins and instead focus