My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Peak Performance Fiber Brand
For: Health-conscious millennials and Gen Z who avoid 'grandma' health products
The Problem
Fiber supplements are dominated by medical-looking brands (Metamucil, Benefiber) that make users feel old or sick, while fiber is increasingly recognized as foundational to health and performance
The Solution
Rebrand fiber as a peak performance supplement with modern packaging, better flavors, and positioning that emphasizes metabolism and energy rather than digestive issues
Why Now?
Growing awareness of gut health's impact on overall wellness, increasing demand for preventive health products, and millennial preference for lifestyle-oriented supplements
Build MVP in 7 Days
Source existing fiber supplement for private labeling
Create modern packaging design with benefit-focused naming
Test messaging with health-conscious friends and gym communities
Set up basic landing page for pre-orders
Approach local health stores for shelf test
How to Validate
Revenue Model
Premium-priced consumable subscription model with retail distribution
Competitive Moat
First-mover advantage in lifestyle fiber positioning, brand association with performance rather than medical necessity
Risks to Consider
Related Knowledge
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Cultural Shift Detection Framework
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Creative Tension Framework
A method for creating compelling products by bringing together two disparate or opposing concepts to generate creative t
One Change Rule
A principle that limits innovation to changing only one major element of an existing product or service to maximize prob