My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Total Man Movement
For: Men feeling disconnected from traditional masculinity who want structure and community
The Problem
Many men feel societal pressure has made traditional masculine traits unwelcome, creating a void filled by extreme figures like Andrew Tate.
The Solution
A structured 30-day challenge combining physical hardship (cold showers, intense exercise) with emotional growth (difficult conversations) to build mental toughness and authentic masculinity.
Why Now?
Cultural pendulum swinging back toward appreciating masculine virtues, rejection of toxic masculinity extremes, and desire for structured self-improvement programs.
Build MVP in 7 Days
Create simple website with challenge rules
Set up social media accounts and hashtags
Film founder doing the challenge
Create basic tracking method (app or spreadsheet)
Launch with personal network
Document and share results
Gather feedback and iterate
How to Validate
Revenue Model
Free challenge with premium community, merchandise, coaching certification, corporate workshops, affiliate partnerships with fitness/nutrition brands
Competitive Moat
Strong brand identity, community network effects, influencer credibility, first-mover advantage in post-toxic masculinity space
Risks to Consider
Related Knowledge
Cultural shift toward reclaiming positive masculine traits after toxic masculinity backlash
Men seeking structured ways to develop traditionally masculine virtues (discipline, strength, leadership) without toxic behaviors.
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