My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Beginner's Mind in Expertise
Outsiders often make breakthrough discoveries in fields where experts are too close to notice what's changed or what's possible
Decision Rule
When evaluating opportunities, consider whether domain experts might be blind to obvious changes due to their deep immersion
How It Works
Experts develop assumptions and mental models that help them operate efficiently but prevent them from seeing new possibilities. Beginners question everything and aren't constrained by 'how things are done.'
Failure Modes
Assuming all expert knowledge is outdated or wrong
Not learning enough basics before trying to innovate
Overconfidence in beginner's perspective without domain context
Missing real technical or market constraints experts understand
Example Decision
“Google invented the Transformers architecture that powers AI but didn't use it themselves. Outsiders like Sam Altman built OpenAI because they weren't constrained by Google's existing assumptions about AI commercialization and safety.”
Related Knowledge
Taking simple ideas very seriously is the key to exceptional success
The constraint isn't finding the 'right' idea, it's developing the muscle to take any simple idea seriously enough to be
Plant Your Flag Strategy
Committing deeply to one core thesis or vision rather than constantly iterating and pivoting based on market feedback
The Art of Noticing Framework
Developing heightened sensitivity to details, inconsistencies, and opportunities that others ignore or take for granted
Start your first business to learn entrepreneurship fundamentals
Making $200K+ annually, learning real business skills, building confidence and network for bigger ventures later
may I meet you
A formal, polite way to introduce yourself to strangers, particularly for romantic interest
pretty much anyone could do this, but no one will do it
Many business opportunities exist that require boldness rather than rare skills, but most people won't pursue them due t