My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Disadvantage to Advantage Conversion
Strategic mindset of immediately looking for ways to turn setbacks, attacks, or disadvantages into competitive advantages or growth opportunities
Decision Rule
When facing any setback, immediately ask 'How can we use this to our advantage?' and 'What story could this become?'
How It Works
Prevents victim mentality, forces creative problem-solving, often creates more compelling narratives than smooth success stories
Failure Modes
Ignoring genuine problems that need direct solutions
Toxic positivity that dismisses real harm or unfairness
Spending too much energy on reframing vs addressing root issues
Example Decision
“When Pillsbury tries to force stores to stop carrying Ben & Jerry's, instead of just fighting legally, they create 'What's the Doughboy afraid of?' campaign that gets massive media attention and new customers.”
Related Knowledge
Marketing and sales books from 'scammy' internet marketers actually contain valuable principles
Don't dismiss knowledge sources based on reputation - test the principles yourself
Focus on process and inputs rather than outcomes and revenue targets
Revenue and success follow naturally when you optimize for value creation and personal fulfillment
Daily Highlight
A productivity technique where you identify and focus on completing one most important task each day, rather than managing long to-do lists.
Five-Minute Hourglass Method
A technique to overcome procrastination by using a physical 5-minute hourglass to commit to starting a task for just 5 minutes, leveraging momentum to continue.
Viral Replication Strategy
A YouTube growth strategy that involves copying titles from videos that have gone viral (high view-to-subscriber ratio) and adapting them to your niche.
Offer-Fulfillment Separation
A business strategy that separates creating an irresistible offer from delivering the product, focusing first on making the offer so compelling people feel stupid for saying no.