My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Only invest/commit when something is 'great' rather than settling for 'good'
A decision-making filter that requires opportunities to meet the 'great' threshold rather than accepting 'good enough' options due to impatience
Decision Rule
When evaluating opportunities, explicitly categorize as 'good' or 'great' and only proceed with 'great' even if it means waiting longer
How It Works
Forces patience and higher standards, preventing mediocre decisions driven by urgency or FOMO
Failure Modes
Analysis paralysis from never finding anything 'great' enough
Subjective definition of 'great' that shifts based on mood
Missing time-sensitive opportunities while waiting for perfect ones
Example Decision
“An angel investor talks to 150 founders weekly but only invests in 1-2 monthly, explicitly rejecting 'good' opportunities to wait for 'great' ones with exceptional founders”
Related Knowledge
Most business success comes down to intensity rather than intelligence
Should hire and evaluate based on work ethic and persistence over raw IQ
Five Layers of Communication Framework
A structured approach to deepening conversations and relationships through five progressive levels of interaction depth
Transform operational facilities into branded tourist destinations that serve as marketing and content creation hubs
A themed destination that attracts 100k+ annual visitors, generates content, and serves as both operational hub and mark
Build strong professional relationships through consistent value-add interactions rather than self-promotion
Strong network of people who proactively help you and consider you a valuable connection
that's your truth
Acknowledging and validating someone's honest emotional expression, even when it seems weak or embarrassing
intensity knob is cranked past the 10 they broke the knob
Successful entrepreneurs operate with an extreme level of focus and execution that exceeds normal business intensity