My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Total Addressable Mindset (TAM Thinking)
Always evaluate opportunities based on the maximum possible audience size, choosing only ideas that can theoretically appeal to 1+ billion people globally
Decision Rule
Before pursuing any content, product, or business idea, ask: 'Could this be interesting to a 7-year-old in the Philippines, a 25-year-old in the US, and a 40-year-old in the UK simultaneously?'
How It Works
Forces focus on universal human behaviors and interests rather than niche cultural references, languages, or demographic-specific concepts. Maximizes platform algorithm favorability by creating content with broad appeal signals.
Failure Modes
Sacrificing depth for breadth - content becomes generic and unmemorable
Missing profitable niches that are too small for TAM thinking
Cultural insensitivity by oversimplifying complex topics
Competing directly with every other creator chasing maximum reach
Example Decision
“Instead of creating 'Best Productivity Apps for Entrepreneurs' (narrow appeal), create 'Last Person to Leave Circle Wins $1M' (universal concept requiring no cultural knowledge or language to understand).”
Related Knowledge
Extreme focus beats diversification for breakthrough results
Most successful people are saying no to far more opportunities than they're saying yes to
The Clone Creation Framework
A system for replicating high-performance decision-making by having new hires shadow the founder 24/7 for six months, then gradually taking on responsibilities while maintaining the founder's thinking patterns.
Achieve 10x results by saying no to 1000x more opportunities than competitors
You operate fewer projects than before but each generates exponentially better results because of concentrated resources and attention.
I only have three goals this year grow the channel get big and sell chocolate
Extreme focus on just 3 objectives rather than pursuing multiple opportunities simultaneously
it's impossible to do what I'm doing better than me because I'm gonna spend 10 times more
Creating unbeatable competitive position by outspending and out-obsessing competitors rather than relying on skill alone
Having children significantly reduces entrepreneurial ambition and achievement potential for most pe
Children require massive time, emotional energy, and mental bandwidth that would otherwise be available for business building.