My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Transparent vs Opaque Opportunity Assessment
Opportunities are either 'windows' (transparent, can see outcome clearly) or 'doors' (opaque, unknown what's behind). Most high-potential opportunities are doors
Decision Rule
Don't only pursue opportunities where you can clearly see the outcome. The biggest opportunities often require going through doors where the outcome is uncertain
How It Works
Windows (transparent opportunities) are visible to everyone and therefore highly competitive. Doors (opaque opportunities) require courage and have less competition, but higher potential upside
Failure Modes
Only pursuing opportunities with clear, predictable outcomes
Avoiding all uncertainty and risk
Not developing comfort with ambiguous situations
Waiting for perfect information before acting
Example Decision
“Entrepreneur turns down safe consulting contracts (windows) to pursue unclear but potentially transformative business model (door) that competitors are avoiding due to uncertainty”
Related Knowledge
you got to be able to steal something from the guy
In every interaction or experience, actively look for something valuable you can learn and apply, even from people you d
Three Market Evolution Stages
Framework showing how markets evolve through clueless, curious, and saturated stages, requiring different marketing appr
Savage Scaling Framework
A rapid content/product scaling approach that prioritizes volume and speed over perfection to dominate a market category
Algebra of Wealth Formula
A mathematical representation of wealth building: Focus × Stoicism × Time × Diversification = Wealth
Technology Wave Pattern
A framework for identifying and categorizing major technological shifts that create trillion-dollar opportunities approx
Build strong professional relationships through consistent value-add interactions rather than self-promotion
Strong network of people who proactively help you and consider you a valuable connection