My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Launch a profitable online course using proven marketing and positioning strategies
Subject matter experts with audience who want to monetize their knowledge
3-6 monthsWhat Success Looks Like
Successful course launch generating significant revenue with happy customers and low refund rates
Steps to Execute
Study marketing fundamentals (100 Million Offers, DotCom Secrets)
Research audience problems through direct conversations
Craft grand slam offer before creating content
Build landing page and test messaging
Create course content based on validated offer
Launch with cohort model for premium pricing
Implement upsells and down-sells
Transition to evergreen model
Checklist
Inputs Needed
- Expertise in teachable subject matter
- Existing audience or marketing channel
- Time to study marketing fundamentals
- Budget for tools and potentially paid advertising
- Commitment to customer success and fulfillment
Outputs
- Validated course offer and positioning
- Professional course content and delivery
- Automated sales and marketing systems
- Recurring revenue stream
Example
“Expert creates YouTube course, studies marketing books, positions it as time-saving solution, launches at premium price point, does $2M in single week because offer was irresistible to target audience.”
Related Knowledge
Daily Highlight
A productivity technique where you identify and focus on completing one most important task each day, rather than managing long to-do lists.
Five-Minute Hourglass Method
A technique to overcome procrastination by using a physical 5-minute hourglass to commit to starting a task for just 5 minutes, leveraging momentum to continue.
Viral Replication Strategy
A YouTube growth strategy that involves copying titles from videos that have gone viral (high view-to-subscriber ratio) and adapting them to your niche.
Offer-Fulfillment Separation
A business strategy that separates creating an irresistible offer from delivering the product, focusing first on making the offer so compelling people feel stupid for saying no.
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