My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Scale CPG product from small regional chains to national distribution
Consumer packaged goods companies with proven product-market fit in initial stores
12-36 months for major retail expansionWhat Success Looks Like
Systematic expansion from regional chains to national retailers while maintaining velocity metrics and profit margins.
Steps to Execute
Prove exceptional performance in initial 3-5 test stores
Document velocity metrics and customer feedback data
Expand within same chain based on performance data
Use success stories to approach similar-sized chains
Leverage smaller chain success to pitch major national retailers
Checklist
Inputs Needed
- Sales velocity data from current retail locations
- Customer demographic and purchase behavior data
- Competitive analysis of shelf space and pricing
- Supply chain capacity and cost structure analysis
- Brand awareness and social media metrics
Outputs
- Prioritized list of target retail chains
- Pitch materials with performance case studies
- Supply chain scaling plan
- Marketing support strategy for retail partners
Example
“Sprouted nuts company proved success in 70 Fresh Time locations, used data to secure meetings with Whole Foods and Sprouts, focusing on unique positioning and velocity metrics.”
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