My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“Growth for growth sake is the ideology of a cancer cell”
What It Means
Pursuing growth without purpose or direction can be destructive rather than beneficial to long-term success and happiness
Why It Matters
Challenges the common startup mentality that growth is always good, suggesting need for intentional growth strategy
When It's True
When growth comes at expense of product quality, team health, or personal well-being
When It's Risky
In early stages when growth is actually necessary for survival and learning
How to Apply
Define why you want to grow before pursuing growth
Set growth limits based on capacity and goals
Regularly evaluate if growth is serving larger purpose
Consider sustainable growth over maximum growth
Example Scenario
“A founder obsessed with 10x-ing revenue every year might sacrifice product quality, burn out their team, and lose sight of why they started the company”
Related Knowledge
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Aha Moment Marketing Framework
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