My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“10 out of 10 entrepreneur going at a 4 out of 10 opportunity”
What It Means
Extremely capable people often waste talent on mediocre opportunities instead of finding better markets
Why It Matters
Even perfect execution of poor opportunities yields suboptimal results, talent should be matched with high-potential markets
When It's True
When talented entrepreneur succeeds at limited opportunity but could achieve much more in different market
When It's Risky
When used as excuse to constantly switch opportunities rather than execute well
How to Apply
Regularly evaluate opportunity size separate from execution capability
Consider market potential not just personal fit
Be willing to switch to better opportunities
Example Scenario
“Talented developer building successful but limited local service business should consider whether same skills could address much larger market opportunity”
Related Knowledge
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First Nut Then Noble Mission
A two-phase approach to entrepreneurship where you first focus entirely on financial freedom (making your 'first nut' of a few million dollars) through any viable means, then pivot to working on meaningful, impactful projects once financially secure.
High Effort Low Opportunity Trap
Situation where extremely capable entrepreneurs (10/10 talent) apply themselves to mediocre market opportunities (4/10), resulting in suboptimal returns despite high effort and skill.