My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“forget the vodka bottles forget the LED screens we need n95 masks”
What It Means
Successful businesses abandon existing products immediately when crisis creates massive new opportunities
Why It Matters
Shows importance of speed over attachment to existing business models during major disruptions
When It's True
During crisis periods when emergency demand creates price-insensitive buyers and supply shortages
When It's Risky
When crisis demand is temporary and you destroy sustainable business for short-term gain
How to Apply
Evaluate current business model against crisis opportunities
Be willing to completely abandon existing products/services
Move manufacturing/operations immediately to crisis needs
Example Scenario
“COVID hits and your promotional products company immediately shifts all production to masks, winning $50M+ government contracts by being first to market”
Related Knowledge
Crisis Pivot Framework
A systematic approach to rapidly shifting business operations during crisis events to capture emergency demand in new ma
Savage Scaling Framework
A rapid content/product scaling approach that prioritizes volume and speed over perfection to dominate a market category
Capitalize on emergency PPE demand during health crisis
Securing multi-million dollar government contracts for PPE supplies while maintaining 30-50% margins
Survive in expensive city with minimal capital while building business
Generating enough revenue to cover basic living expenses while building scalable business foundation
Crisis Window Opportunity Model
Major crisis events create temporary market inefficiencies with massive profit potential, but only for those who act wit
Savage vs Beautiful Execution Model
Two distinct approaches to business execution: 'Beautiful' focuses on craftsmanship and perfection; 'Savage' focuses on volume and speed.